Tuesday, February 26, 2013

Techdirt.: Cablevision Files Antitrust Suit Against Viacom For Forced Bundling Of Crappy TV Channels

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Cablevision Files Antitrust Suit Against Viacom For Forced Bundling Of Crappy TV Channels
Feb 26th 2013, 23:31

For many, many years there have been disputes between cable TV providers and the TV companies over what channels the cable (and satellite) guys need to provide. The TV companies often "bundle" smaller channels that don't get many viewers along with the popular "must have" channels. Part of their argument is that this allows those smaller channels to exist in the first place, as they'd be economically nonviable without the subsidy from the super popular channels. Of course, the cable/satellite providers (and many consumers) argue that this is waste, pure and simple, and it means higher bills. It appears that Cablevision is finally trying to do something about this, and has filed an antitrust lawsuit against Viacom for forcing it to carry the channels it doesn't like, specifically channels like Palladia, MTV Hits and VH1 Classic. Cablevision has to carry those if it wants the channels that people actually watch, like MTV, Comedy Central and Nickelodeon.

Oddly, we can't show you the full lawsuit, because it's been filed under seal. You see that sometimes when it involves contractual disputes, since the terms in the contract are secret. However, it's rather unfortunate that they couldn't file the document with the secret stuff redacted. At this time, we just have Cablevision's side of the story via their press announcement. The key argument is that this is an illegal "tying" arrangement. Of course, just last year we had a ruling in a similar lawsuit, in which cable customers filed a similar suit, which flopped in court.

Cablevision may have a difficult time making this claim succeed as well. As Viacom quickly pointed out in response, the bundling is not "forced." Pay TV companies can choose individual channels without other channels, it's just that the price is higher. So, they argue, the bundling actually leads to discounts. Whether or not anyone actually believes that claim may become a key question in the lawsuit. If I had to do an initial handicapping, though, I'd guess that Viacom wins this one, even if Cablevision can make Viacom (and others) sweat for a bit. In the long run, however, this is still about fighting the last battle. The idea of TV channels is an increasingly obsolete concept. This fight is over the way video content was distributed. Not the way it will be distributed in the future.

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