Friday, April 26, 2013

Backstage.com Advice: 5 Ways To Use PR To Keep Your TV Character Alive

Backstage.com Advice
News articles for the following category: Advice
5 Ways To Use PR To Keep Your TV Character Alive
Apr 26th 2013, 14:00

You're on Cloud 9, the TV show you're on just got green-lit for another season. Suddenly, you hear your character may have less screen time or worse, may be killed off. Right now, you're confused, like being dumped without knowing who's doing the dumping. Was it the producer's choice or the writer's "creative" idea to unceremoniously kill you off by plaguing you with a horrible and non-curable disease. Regardless, there's still a way to try and use the power of public relations to increase your chances of survival before you meet your untimely demise. 1. Use Your Social Media. Many of the actors I've worked with have been able to increase the duration of their screen time because of their influence in the social media world. Their tweets have received more retweets and favorites than other actors on their TV show. The reason this is appealing to producers is because they've demonstrated that they are their own PR machine and are constantly keeping fans talking about the show, which helps the ratings, even if by a small margin. Things like, "Just got the script and I'm shocked! Going to be a crazy new season #pleasedontkillme" can generate buzz. (Obviously you would need to select a less revealing hashtag.) Sometimes, seeing the

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