Friday, April 12, 2013

Hope For Film: The Innovation Renaissance Is Born When Creative & Tech Hook Up

Hope For Film
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The Innovation Renaissance Is Born When Creative & Tech Hook Up
Apr 12th 2013, 12:30

By Mohammad Gorjestani
 
This last month, Volio, the company I co-founded 2 years ago and head creative for, launched in a partnership with Esquire Magazine.
Volio is an interactive storytelling platform that basically feels like a “facetime” or “skype” experience except the person you’re talking to isn’t live. We take pre-recorded scripted video segments of a talking head and let you engage in a bit of a choose-your-adventure re-imagined type of way, powered by your voice.  
 
Volio is another product and example of the merger between tech and creative thats happening around the current innovation renaissance we are a part of.  One of my mission critical objectives is to get volio in the hands of writers and filmmakers and just see what they do with it. What we did with Esquire is just one example of what this platform can do, I’m itching to see what others come up with.
 
Sometimes as a filmmaker its easy to get a bit narrow on what your skillset really is. I think i had an “aha” realization when i understood that before I’m a filmmaker I’m really a storyteller. Don’t get me wrong theres nothing I love more than film and the thought of making them, but theres innovation happening around storytelling and I don’t know if there are better storytellers qualified to engage in that innovation than filmmakers.
 
Volio was my portal into this realization and I’m excited to share it with all of you. Check out the esquire app here: http://appstore.com/TalktoEsq
 
 
Here a video of esquire’s editor in chief talking about volio and the launch. http://www.youtube.com/watch?v=-9UI43seL3Q

 Mohammad Gorjestani is a Bay Area filmmaker and one of the recipients of the San Francisco Film Society’s KRF grants.

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