Forbes - Media & Entertainment: Suing Over Keyword Advertising Is A Bad Business Decision For Trademark Owners

Forbes - Media & Entertainment Forbes - Media & Entertainment

Suing Over Keyword Advertising Is A Bad Business Decision For Trademark Owners May 14th 2013, 15:15 Trademark owners rarely win keyword advertising lawsuits in court.  Reinforcing this conclusion, another trademark owner lost a trial over competitive keyword advertising despite a number of key facts in its favor.  Given how often trademark owners lose keyword advertising lawsuits, why do they keep wasting their time and money? Media files: 300px-Straight-walled_steelbuilding1.jpg

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