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| How Upvote/Downvote Sites like Reddit Breed Irrational Herd Behavior Aug 9th 2013, 21:00, by John P. Hess Social experiments show that even the slightest whiff of social leaning in an aggregate site like Reddit will spark off herd mentality. 
The last decade or more has been marked by an explosion of interest in aggregated opinion, and how we can use it to inform our own beliefs, ideas, and decisions. Need a new Blu-ray Player? Search for it on Amazon and sort your results by average customer review. Not sure whether you should be offended by “Blurred Lines” (is it the catchiest song you’ve heard in months, deplorably sexist, or just ”subtly ridiculing?”)? Here’s a Reddit thread full of ready-made opinions (rated by popularity) primed to create, inform, or supplant your own. When you’re through reading this post (yes, this one), scroll to the bottom of the page and eat your fill of insights, ideas, suggestions, criticisms and other twopennies. Hell, maybe just stop reading right here and scroll to the comments right now for the quick rehash and some witty banter. We’ve all done it. That’s half the reason we read things online anyway, right? For the comments? Original Sourced article from Science  |  |
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