The Playlist: Discuss: Do Movie Trailers Give Away Too Much? New Study Says 50% Of Audiences Think Yes

The Playlist The Playlist from IndieWire

Discuss: Do Movie Trailers Give Away Too Much? New Study Says 50% Of Audiences Think Yes May 2nd 2013, 13:57 To anticipate a film nowadays is to wonder what its tipping point into overexposure will be. "Iron Man 3" is set to open tomorrow; have you stayed away from trailers completely, or have you paid attention to every casting announcement and TV spot, hoping they won't reveal one setpiece too many? It's that question of enjoyment linked to movie marketing that a new study hoped to investigate, and the results are both predictable and surprising in equal measure. According to the YouGov Omnibus survey findings, taken at the end of April, half of Americans think that movie trailers reveal far too much from the film it's promoting, with 16% of people strongly in agreement. However, the results also found that trailer spoilers would stop only about 19% of respondents from still attending the film, while on the opposite end, 24% said that they would actually want to see the film more. As we begin to enter the summer movie season, filmgoers might feel an ominous shudder echo from this time... Media files: movie-theater.jpg (image/jpeg)

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