Saturday, May 18, 2013

TheWrap.com - Entertainment Industry Analysis, Breaking Hollywood News: 'Star Trek Into Darkness' On $80M Pace After $21M Friday at Box Office

TheWrap.com - Entertainment Industry Analysis, Breaking Hollywood News
'Star Trek Into Darkness' On $80M Pace After $21M Friday at Box Office
May 18th 2013, 15:51

"Star Trek Into Darkness" cruised to more than $21 million at the box office on Friday and J.J Abrams' space epic sequel is on pace for an extended weekend total of around $80 million.

That's big, but on the low end of analysts' expectations and under the $100 million that distributor Paramount had hoped to see. Saturday and Sunday will be critical, and the film received an "A" CinemaScore from first-night audiences, so word of mouth should be strong.

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