Saturday, June 29, 2013

Thompson on Hollywood: 'Monsters University' and 'The Heat' Battle for Top Spot at Lagging Summer Box Office

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Thompson on Hollywood
Thompson on Hollywood from IndieWire
'Monsters University' and 'The Heat' Battle for Top Spot at Lagging Summer Box Office
Jun 29th 2013, 18:28, by Tom Brueggemann

The release calendar is crowded, and Friday's numbers show that the intense competition for the top films is not expanding the marketplace. The end result is not the box office bonanza many have been predicting. In fact, the total numbers for the top 10 yesterday fell just under 20% from the same Friday last year. This means that a blockbuster summer is less likely than ever to salvage a weak year. And this is at a time when multiple releases are burdened with unforgiving production budgets exceeding $150 million--and more. The top two films for the day have the advantage of having discrete audiences. "Monsters University" (Buena Vista) took in $14.3 million to retain the #1 spot, keeping the family audience to itself for a second weekend (that changes when challenger "Despicable Me 2" opens on Wednesday). The Sandra Bullock/Melissa McCarthy comedy "The Heat" (Twentieth Century Fox) capitalized on its popular stars and the dearth of female-centric films to gross $13.6...

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