With all the Mad Men hosannahs of the last few years it’s strange that no one has ever recalled that the great Mad magazine ran an amusing musical parody piece in 1960 or thereabouts, right when Don Draper and his Sterling Cooper colleagues were establishing a beachhead. Based on Lerner and Leowe’s My Fair Lady, “My Fair Adman” was a dryly cynical comment about Madison Avenue values in which Cary Grant was more or less Henry Higgins, Charles Laughton played a version of Colonel Pickering and Frank Sinatra was Eliza Doolittle (i.e., “Irving Mallion,” a Greenwich Village beatnik with a beret and a Van Dyke).
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