Monday, March 18, 2013

NYT > Television: Media Decoder Blog: American Honda Divides Its Biggest Ad Assignments

NYT > Television
Television
Media Decoder Blog: American Honda Divides Its Biggest Ad Assignments
Mar 19th 2013, 00:24

One of the largest recent reviews for an advertising account has ended with the incumbent agency keeping a significant part of the assignment, but relinquishing two large pieces to other agencies.

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