Thompson on Hollywood: 'Man of Steel' Hits Its Marks; 'This Is the End' Is Counterprogramming Hit

Thompson on Hollywood Thompson on Hollywood from IndieWire

'Man of Steel' Hits Its Marks; 'This Is the End' Is Counterprogramming Hit Jun 16th 2013, 18:12 Last week Steven Spielberg predicted that the movie business could soon implode-- speaking to film students at USC with George Lucas--should a handful huge-budgeted films flop at the same time. So far, among this summer's tentpoles, only Sony's "After Earth" faces a significant loss. The second-best opening weekend of the year (and actually since last July), at a $113 million estimate, is exactly where "Man of Steel" should be, despite low-ball estimates prior to the weekend. Films that cost over $200 million are becoming common, and they need to open at the $100 million or better level to be guaranteed hits. Thus the media ballyhoo over "Man of Steel"'s success feeds into the inexorable studio push to focus on expensive, franchise films as their raison d'etre. Box office pundits leave out the fact that "Man of Steel" HAD to reach $100 million or better or it would be a failure. No one is lavishing similar praise on the achievement of two standalone,... Media files: man-of-steel.jpg (image/jpeg)

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