Thompson on Hollywood: Summer 2013 Box Office Wrap: Winners and Losers, Lessons Learned

Thompson on Hollywood Thompson on Hollywood from IndieWire

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Summer 2013 Box Office Wrap: Winners and Losers, Lessons Learned Sep 3rd 2013, 22:11, by Tom Brueggemann Soon after the summer season started off strong four months ago with the launch of giant Marvel sequel "Iron Man 3," the story shifted from scoring a $5 billion at the box office to Steven Spielberg's forecast of apocalypse, as too many big-budget behemoths were tanking.  As of Labor Day weekend, 46 films opened between May 2 and August 30 that played in at least 750 theaters and/or grossed over $10 million total. The results confirm neither prediction. On paper, the figures are a bit of a wash. The total domestic (U.S./Canada) grosses came in around $4.6 billion, up around 10% from last year, and in raw numbers the highest ever. Adjusted for inflation and counting actual ticket buyers, it lagged a bit behind 2007 and 2009, and came about equal to 2011. But production costs were too high, up roughly 10-15% from last year. And with a few more titles in release, and each requiring separate marketing expense, it is hard to make a case for the industry on the whole, based on... Media files: the-heat.jpg (image/jpeg)

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