Saturday, May 11, 2013

Forbes - Media & Entertainment: Will Jony Ive Let A Flat Design For iOS 7 Fall Flat?

Forbes - Media & Entertainment
Forbes - Media & Entertainment
thumbnail Will Jony Ive Let A Flat Design For iOS 7 Fall Flat?
May 11th 2013, 14:44

It has been the received wisdom that Jony Ive's major league debut as a software designer—the forthcoming iOS 7—will combine the exquisite minimalism of his famed hardware design with the trendy "flat" design that is considered to be the antidote to the skeumorphic fetishism of his former boss, Steve Jobs. This is considered such a sure thing that the fantasy prototype league, software division, has been cranking out the unauthorized prototypes. The best one so far, to my eye, is by designer Philip Joyce at the Irish digital agency Simply Zesty.

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