Thursday, November 7, 2013

TheWrap: CNBC’s Twitter IPO Exclusive Fuels Rivalry With Fox Business Network and Bloomberg

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CNBC's Twitter IPO Exclusive Fuels Rivalry With Fox Business Network and Bloomberg
Nov 8th 2013, 02:08, by Sara Morrison

CNBC’s exclusive interviews with Twitter execs on the day of the company’s IPO did not go down well with rival networks Fox Business Network and Bloomberg.

Instead of interviewing with all three business news channels, Twitter CEO Dick Costolo granted CNBC an exclusive interview, leaving Bloomberg and FBN in the cold.

Bloomberg fought back by grabbing Costolo on the floor of the New York Stock Exchange for an interview, but FBN’s producers were “escorted away” before they had the chance to do the same, according to FBN anchor Liz Claman, who slammed Twitter throughout her afternoon shows.

Also read: CNBC’s Joe Kernen Sees Indian Currency, Makes 7-Eleven Joke (Video)

“In their young life as a publicly traded company, always claiming they think independently, did Twitter allow another business network to tell them how and where they can get their shareholders' message out?” Claman asked.

“Their PR department is a-scared!” Claman later said. “They’re running scared from us!”

Claman also jokingly suggested that Twitter’s end-of-day dip was due to the company’s refusal to talk to FBN.

Also read: Twitter vs. Facebook IPO: How the Micro-Blog Dressed Up to Win Over Wall Street

FBN’s Charles Gasparino recommended to viewers that they not buy Twitter stock until it went below $30, and called Costolo a “nasty, schevy, slimy nerd from Silicon Valley.”

CNBC has been especially aggressive in securing exclusive interviews over the past year; in January, the New York Post reported that the CNBC and FBN were engaged in a “booking war,” while NPR reported in February that CNBC had a written policy against booking guests who had appeared on FBN or Bloomberg the same day.

The post CNBC’s Twitter IPO Exclusive Fuels Rivalry With Fox Business Network and Bloomberg appeared first on TheWrap.

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CNBC's Joe Kernen Sees Indian Currency, Makes 7-Eleven Joke (Video)

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