NYT > Television: Media Decoder Blog: NBCUniversal Ad Campaign Bolsters Its ‘Upfront’ Presentations

NYT > Television Television

Media Decoder Blog: NBCUniversal Ad Campaign Bolsters Its 'Upfront' Presentations Apr 2nd 2013, 10:00 The campaign carries the theme "Content. Consumers. Collaboration. Amplified." The message to advertisers is that there is more than just a network, NBC, but also a collection of cable channels and Web sites.

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