Thompson on Hollywood: 'Iron Man 3' Crushes Weekend Competition, But Can't Save Box Office: 'Pain & Gain' Plummets

Thompson on Hollywood Thompson on Hollywood from IndieWire

'Iron Man 3' Crushes Weekend Competition, But Can't Save Box Office: 'Pain & Gain' Plummets May 5th 2013, 16:44 Disney and Marvel are chortling with glee at the massive global success of "The Iron Man 3," finally adding late arrival North America to its huge foreign openings. The domestic numbers rank a bit below what "The Avengers" did one year ago, but overtaking that number was a tall order. Even so, $175 million for the weekend is at the high end of expectations, with the best news coming from Saturday's modest drop from the initial number. "Iron Man 3" alone can't save the depressing 2013 North American market. Indeed, in terms of total gross comparison from 2012, this weekend at $210 million showed a $35 million drop from last year ("Avengers"' higher opening means one of the biggest year-to-year drops in raw figures for 2013). That "Iron Man 3" showed impressive strength is good news, as it's just the first of many expected major releases in upcoming weeks. But it alone won't save the year. Audience interest in seeing upcoming pictures will make the difference.  1. Iron Man 3... Media files: iron-man-3.jpg (image/jpeg)

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