¡Vivimos!, "we live," is the toast that celebrates the irrepressible spirit, inspiring men to live bold and passionate lives. The BACARDÍ heritage is rooted in this principle, with a rich history that spans more than 150 years. This film, inspired by real events, helps tell the story of BACARDÍ's Cuban roots and Emilio Bacardí Moreau, a staunch supporter of Cuba's liberation. Although he was the eldest son of the BACARDÍ founder, he was more than just a rum magnate. Emilio used rum factories as a front for funneling funds, transmitting secret messages and distributing revolutionary newspapers in the late 1800s. The ¡Vivimos! mentality lives on today! Visit vivimos.com to learn more about BACARDÍ's storied origins.
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