Al Jazeera America isn't worried about the low ratings it garnered during its first week on the air.
Though the Nielsen numbers are low (too low to accurately report, in some cases), the cable channel told TheWrap that the results are "consistent with Al Jazeera America's growth-oriented strategy, including beginning our marketing campaign at launch" and all indications say the audience will build. In other words, there's nowhere to go but up.
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