KPCC, the biggest public radio station in Southern California, is grappling with an identity crisis amid programming changes and murmurings about its sustainability, according to an investigation by TheWrap.
The Pasadena-based station has undergone major changes in the past year to combat digital disruption and broaden the station's reach with Latinos. Results have been mixed, according to numerous inside and outside observers: Ratings remain steady, website traffic is up and the newsroom has expanded.
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