Tech giants like Facebook and Microsoft continue to offer endless perks (like free dry cleaning and an organic spa, respectively) in an attempt to attract top talent, I believe new startups' innate "perks" -- like culture, ownership and visibility -- provide the biggest benefits to prospective hires. Instead of competing with giants on material perks (actual companies have emerged to capitalize on this trend -- we were solicited by three of them after announcing our Series A), young startups hungry for talent should emphasize their unique benefits instead.
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