It's no secret that I rather loathed the first Hunger Games movie. You can read my overlong review from last year, but the short version is that it refused to acknowledge the horror of its premise (impoverished children being abducted by the government and being forced to kill each other for the entertainment of the proverbial 1%) and instead fashioned an artificial morality with swoon-worthy heroes and hiss-able villains in order to create a crowd-pleasing franchise-starter. But one thing I did appreciate about The Hunger Games, well aside from it being an original literary adaptation intended for today's kids as opposed to a reboot/revamp of a 1980's or 1990's property, is how discreet its marketing campaign was. Lionsgate knew they had the goods for a relatively successful film and didn't feel the need to give away the store.
No comments:
Post a Comment