Monday, April 15, 2013

Forbes - Media & Entertainment: Is It Time For Brands To Dump Justin Bieber?

Forbes - Media & Entertainment
Forbes - Media & Entertainment
thumbnail Is It Time For Brands To Dump Justin Bieber?
Apr 15th 2013, 13:38

Justin Bieber, love him or hate him, has been a cash-making machine for brands that sell products adorned with his image. The multi-million-dollar Bieber empire includes stickers, bed sheets, toothbrushes, posters, and backpacks, among others. There's little that he can't sell. His Hallmark card collection was surprisingly popular among a demographic that typically doesn't purchase greeting cards. His Girlfriend fragrance was the best-selling celebrity licensed scent in 2012.

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