Sunday, April 7, 2013

The Playlist: Weekend Box Office: 'Evil Dead' Screams Into Top Spot

The Playlist
The Playlist from IndieWire
Weekend Box Office: 'Evil Dead' Screams Into Top Spot
Apr 7th 2013, 16:26

Did any horror movie buffs think we would ever get to this moment? That a Sam Raimi-produced remake of "The Evil Dead" (known as just "Evil Dead"; the Deadite is in the details) would hit number one? With ease, this latest version of "Evil Dead" has outgrossed all previous entries of the series, continuing a box office trend where horror remakes frontload their earnings, guaranteeing both a return on their modest investments, but also a precipitous fall down the chart in the coming weeks. Quality-wise, this isn't exactly analogous to those odious Platinum Dunes properties like "A Nightmare On Elm Street" or "Friday The 13th," both of which opened bigger. But those were franchise efforts, properties that achieved the mainstream success that "The Evil Dead" never had: the best comparison is this year's "Texas Chainsaw 3D," which boasted a similarly strong opening day, then curdled like bad milk. Unlike that film, also based on a much bigger property, this didn't have the...

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