Friday, October 18, 2013

Hollywood Reporter: London Licensing Expo: Warner Bros. Franchise Focus Benefits Merchandise Business

Hollywood Reporter
 
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London Licensing Expo: Warner Bros. Franchise Focus Benefits Merchandise Business
Oct 19th 2013, 00:43, by Georg Szalai


"Retailers won't take a one-shot movie deal anymore," says Jordan Sollitto, the head of international licensing for the studio's consumer products unit.

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