Alexander Ljung looks a little lost crossing Wilshire Boulevard. The black track jacket and red-streaked Nike Frees are standard-issue L.A., but the cigarette and frown betray the European roots of the 31-year-old CEO of SoundCloud. It's Grammy weekend, and Ljung, 6,000 miles from home in Berlin, isn't here to collect awards but to sell record label executives, artists and fans on his growing online platform of audio distribution--which he proclaims as the future YouTube of sound.
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