A voiceover demo reel is a headshot, an audition reel, and a business card all in one. It is often the only introduction and audition for a client who might hire you. So, yeah, it needs to be good. Clean, clear, branded, edited well, and under 60 seconds. Also, you should have separate reels for each genre you perform (your commercial client has no need to hear your wacky animation reel, and vice versa). Choosing the order and length of spots to put in your reel can be a bit daunting, so here are a few guidelines. 1. Put Your Biggest Stuff First. In an ideal world, all your footage would be from a major brand or show, display your range, and have aired in the past 30 days. If you’re not living in that magical VO land—who is, really?—you have to close in on your priorities. Your first spot should be for the most recognizable brand (for commercials), project (TV and film), author/publisher (audio books), or company (narration, IVR, educational, PSA). A recognizable brand or character will show you are reputable and trustworthy. It impresses the client, who will be apt to listen to more. If you truly believe your lesser-known spots are better examples of your talent than your big-name stuff, skip to the next
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