Deadline.com: ABC Orders 3 More Scripts Of ‘The Goldbergs’ & ‘Trophy Wife’

Deadline.com

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ABC Orders 3 More Scripts Of 'The Goldbergs' & 'Trophy Wife' Oct 17th 2013, 00:21, by NELLIE ANDREEVA This is a confidence boost that ABC‘s new Tuesday comedies The Goldbergs and Trophy Wife sure could use. The network has ordered 3 scripts each of the two freshman shows. The pickup comes hours after The Goldbergs and Trophy Wife slid to new low marks last night, a 1.6 and 1.3 in adults 18-49, respectively. The comedies have very little compatibility with ABC’s 8 PM anchor on the night, superhero drama Agents Of S.H.I.E.L.D., and Trophy Wife launched with virtually no marketing. I hear ABC is encouraged by The Goldbergs‘ Live+3 bumps and its positive reviews and online buzz as well as Trophy Wife‘s creative direction. In the recently released Live+7 for premiere week, The Goldbergs debut went up 33% to a 4.1 18-49 rating, Trophy Wife was up 29% to a 2.9. (The networks currently get paid for C3 ratings that include only the first 3 days of DVR playback.)

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