paidContent: Netflix wants to spend up to 15 percent of its content cash on originals

paidContent The economics of digital content

Netflix wants to spend up to 15 percent of its content cash on originals May 30th 2013, 15:48 Netflix wants to spend up to 15 of its entire licensing budget on the production of original content within the next few years, according to Netflix Chief Content Officer Ted Sarandos, who said at the Nomura 3rd Annual U.S. Media & Telecom Summit that the company is going to keep growing its original content output over the next few years. The company is currently spending around five percent of its content money on originals like House of Cards, Hemlock Grove and the new season of Arrested Development. Asked about that show, Sarandos said that the company had extremely high expectations about the initial viewership of the show. "And it met our expectations, and we are thrilled," he said. He added that the viewers also seem to love the show, despite a few early bad reviews. 80 percent of the viewers who watched the show within the first 24 hours rated it four or five stars, Sarandos revealed. Developing story, check back for updates. Media files: house of cards jroettgers

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