Tuesday, September 17, 2013

Deadline.com: Elisabeth Hasselbeck Crushes Competition In ‘Fox & Friends’ Debut, Though More People Said So Long To Gretchen Carlson

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Elisabeth Hasselbeck Crushes Competition In 'Fox & Friends' Debut, Though More People Said So Long To Gretchen Carlson
Sep 17th 2013, 22:43, by LISA DE MORAES, TV Columnist

An average of 1.166 million people tuned in to watch Elisabeth Hasselbeck‘s Fox & Friends debut Monday morning. On Friday, a slightly bigger crowd, 1.171 million people tuned in to say so long to the show’s longtime co-host Gretchen Carlson, who gave up her spot on the curvy couch to make way for Hasselbeck; Carlson’s getting her own afternoon program on FNC. More to the point, Hasselbeck’s audience includes 285,000 people in the news demo, while Carlson’s crowd included a smaller, 239,000 in the 25-54 age bracket. Hasselbeck skewed younger.  And, FNC notes, Hasselbeck Monday was up 4% in overall audience and 19% in the demo compared to the previous Monday, and up 21% in the demo and 10% in total viewers compared to 3Q.

Related: Elisabeth Hasselbeck Makes Her ‘Fox & Friends’ Debut

Not surprisingly, Hasselbeck crushed her cable news competition on Monday. MSNBC’s Morning Joe clocked 432,000 viewers Monday morning, 147,000 of them in the news demo, while CNN's New Day scraped together an average of 250,000 total viewers,  — 89,000 in the demo. FYI, Hasselbeck’s former home, ABC’s The View averaged 3.1 million this past TV season.

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